IconiQ Entrepreneurs Podcast
🚀 Welcome to Iconiq Entrepreneurs — Where Strategy Meets Impact
Hosted by Erica Bailey, founder of IconiQ Consulting, the Iconiq Entrepreneurs Podcast is your weekly dose of bold insights, real conversations, and no-fluff strategies from the minds behind today’s most disruptive brands.
🎙 Every episode features innovative founders, thought leaders, & marketing experts who are building businesses that actually work—not just look good on paper.
We dive into:
✅ Smart, scalable marketing strategies
✅ Brand alignment and positioning
✅ Leadership and mindset for entrepreneurs
✅ Funnels, systems, sales, and digital growth
✅ Real-world lessons from those in the trenches
Whether you’re growing a startup, running a service business, or leveling up your personal brand, this show will challenge your thinking and equip you with practical tools to stop guessing—and start scaling.
👉 Subscribe and tap the bell so you never miss an episode.
Let’s build smarter, grow faster, and brand with purpose.
Links
Website
weareiconiq.com
IconiQ Entrepreneurs Podcast
Brandon Coleman Jr. on Gratitude, Growth, and the Power of Alignment | iconiQ Entrepreneurs EP 98
In this powerhouse episode of Innovative Entrepreneurs, host Erica Bailey sits down with legendary brand evangelist and author Brandon Coleman Jr. to talk about the truth behind successful branding—and why most entrepreneurs are leaving growth on the table.
Brandon shares how he built—and sold—one of the most successful mid-sized branding firms in the country, and the moment a keynote speech turned into a multi-million dollar acquisition offer. From his definition of branding as “a promise wrapped in a delivery” to the tools he uses to align companies with their purpose, this conversation is packed with gold for entrepreneurs, creatives, and leaders alike.
You’ll learn how branding isn’t just design—it’s behavior. And why gratitude, clarity, and truth are your most powerful business assets.
📍Timestamps
04:04 – “There’s no such thing as a self-made entrepreneur”
10:59 – How Brandon accidentally sold his firm after a keynote
15:41 – His famous brand definition: “A promise wrapped in a delivery”
21:15 – The problem with participation trophies and low expectations
27:00 – Why truth and brand alignment start with tough questions
32:32 – The “Brain Drain” & Brand Alignment Checklist every entrepreneur needs
36:28 – TrentSuccess.com and the power of exit-ready brands
39:59 – The professor who changed everything
✅ Key Takeaways
Your brand is how you deliver on your promise—not your logo
Gratitude is a business advantage, not a nicety
Most entrepreneurs don’t see their brand clearly
Clarity and experience—not trend-chasing—drive sustainable success
Brand alignment starts with knowing your customer’s expectations
Let’s Stay Connected!
Thank you for tuning in to the Innovative Entrepreneurs Podcast! If this episode inspired you to rethink innovation, share it with someone in your network who needs to hear it.
🔥 Subscribe & Leave a Review – Don’t miss out on future episodes!
💡 Want to be a guest on the show? Apply today and share your story!
🔗 Follow Me Online:
LinkedIn: @ericalbailey
Instagram: @businessbybailey
Facebook: @businessbybailey
We Are IconiQ (former CWG Digital) Website: https://weareiconiq.com/
Podcast Facebook: @innovativeentrepreneurspodcast
Podcast Instagram: @innovativeentrepreneurspodcast
🔗 Links & Resources:
Brandon's Website: https://www.brandoncolemanjr.com/about/
🎧 The Brand On! Show (Podcast)
🧠 Tools: Brain Drain & Brand Alignment Checklist (QR in book)
FB: https://www.facebook.com/officialbrandoncolemanjr
IG: https://www.instagram.com/brandoncolemanjrofficial/
LINKEDIN: https://www.linkedin.com/in/brandoncolemanjr/?fbclid=PAZXh0bgNhZW0CMTEAAaeZvHabaO-n3XwMwhZgjj1E4c-N0PDzNga6eHkJZkGTxkb32UrsC75UkX0B0A_aem_fAyugd73o3YphNjTQTx_1g
YT: https://www.youtube.com/@brandoncolemanjrofficial
BRAND ON! BOOK: https://www.amazon.com/Brand-Hidden-Power-Alignment/dp/1639090517
💭 Final Thoughts
Brandon reminds us that truth is the foundation of every great brand—and that no one builds success alone. When you ground your business in gratitude, honesty, and aligned delivery, you create something far more valuable than recognition: you create trust.
To Your Success,
Erica Bailey