Why I Rebranded My Podcast + The Strategy Small Businesses Actually Need | IconiQ Entrepreneurs 97 Artwork

IconiQ Entrepreneurs Podcast

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IconiQ Entrepreneurs Podcast

Why I Rebranded My Podcast + The Strategy Small Businesses Actually Need | IconiQ Entrepreneurs 97

June 13, 2025 • Erica L. Bailey • Episode 97

Welcome to the first episode of the newly rebranded IconiQ Entrepreneurs podcast! 🎙️

In this episode, host Erica Bailey—managing partner of IconiQ Marketing—pulls back the curtain on why the podcast formerly known as Innovative Entrepreneurs got a brand new name, a bold new direction, and a much bigger mission.

🔗 Timestamps
0:00 – Welcome & Big News
1:55 – Why the Podcast is Rebranding
4:42 – What’s Broken in SMB Marketing
7:18 – The Strategy-First Marketing Model
10:02 – Introducing IconiQ Marketing
11:46 – Free Blueprint Offer
13:12 – The Future of This Podcast
14:25 – Final Thoughts + CTA

🔍 What You’ll Learn in This Episode:
Why marketing is broken for small and mid-sized businesses (SMBs)
The problem with fragmented marketing teams and siloed strategies
How to take a strategy-first approach that drives real growth
The story behind the IconiQ agency rebrand (and what it means)
How YOU can get a free custom marketing blueprint for your business
What’s changing on the podcast—and what’s staying the same

💡 Whether you’re a founder, solo entrepreneur, or growth-stage business owner, this episode is packed with honest insights, real strategy, and a powerful new vision for marketing in 2025.

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🔗 Follow Me Online:
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We Are IconiQ (former CWG Digital) Website: https://weareiconiq.com/

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