Episode 92: Merging Design & Science: How Todd Bracher is Disrupting Innovation & Problem-Solving

Hey, entrepreneurs! Welcome back to the Innovative Entrepreneurs Podcast, where we bring you the brightest minds in business, design, and strategy. I’m Erica Bailey, and today’s guest is Todd Bracher, a globally recognized industrial designer, strategist, and thought leader in innovation. Todd has spent years at the intersection of design, science, and problem-solving, working with Fortune 500 companies to create solutions that are both beautiful and deeply functional. From sustainable product development to workplace innovation, Todd’s insights are game-changing for any entrepreneur looking to redefine their industry.

Get ready for a powerful conversation on how innovation happens, why design thinking matters, and how to create solutions that truly impact the world.

Episode Breakdown & Timestamps
[00:37] – Welcome & Intro: Meet Todd Bracher and why his approach to innovation is different.
[03:10] – The Science Behind Design & Innovation
How Todd merges scientific research with design principles.
Why great design isn’t just aesthetics—it’s about function and impact.
[12:45] – The Business of Innovation: How Companies Can Solve Big Problems
How entrepreneurs can leverage design thinking for better business decisions.
[22:30] – Sustainability & the Future of Product Development
How Todd helps companies rethink materials, waste, and longevity in design.
[35:20] – Breaking Industry Norms: How to Challenge Traditional Thinking
Why "this is how we've always done it" is the most dangerous mindset in business.
How to push boundaries and bring fresh innovation to any industry.
[44:50] – Takeaways & Advice for Entrepreneurs
How to apply Todd’s innovation strategies to your business.
Why the best ideas often come from asking the right questions.

Key Takeaways & Lessons from Todd Bracher
Innovation = Problem-Solving: The best businesses solve real problems. If your idea doesn’t serve a purpose, it won’t last.
Sustainability is Non-Negotiable: The future of business is sustainable, efficient, and circular—if you’re not adapting, you’re falling behind.
Challenge the Status Quo: If you want to lead your industry, question everything and rethink traditional solutions.

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Follow Todd Bracher & Learn More About His Work:
Website: https://www.toddbracher.com/ 
LinkedIn: https://www.linkedin.com/in/toddbracher/ 
Instagram: https://www.instagram.com/toddbracher/ 
Pinterest: https://www.pinterest.com/toddbracher/ 
Book: Design in Context: A Framework for Strategic Differentiation - https://www.amazon.com/dp/B0D6GHVXWV?ref=cm_sw_r_cp_ud_dp_D9D3ND8CKV87QV37W7J4&ref_=cm_sw_r_cp_ud_dp_D9D3ND8CKV87QV37W7J4&social_share=cm_sw_r_cp_ud_dp_D9D3ND8CKV87QV37W7J4 

Final Thoughts
Todd Bracher is proof that the best ideas come from merging creativity with strategy, design with science, and vision with execution.
Innovation isn’t about making things look good—it’s about solving problems in ways that impact people, industries, and the world. So, what’s the biggest innovation challenge in your industry? How can design thinking help you disrupt the norm? Let’s keep the conversation going!

To Your Success,
Erica Bailey