IconiQ Entrepreneurs Podcast
🚀 Welcome to Iconiq Entrepreneurs — Where Strategy Meets Impact
Hosted by Erica Bailey, founder of IconiQ Consulting, the Iconiq Entrepreneurs Podcast is your weekly dose of bold insights, real conversations, and no-fluff strategies from the minds behind today’s most disruptive brands.
🎙 Every episode features innovative founders, thought leaders, & marketing experts who are building businesses that actually work—not just look good on paper.
We dive into:
✅ Smart, scalable marketing strategies
✅ Brand alignment and positioning
✅ Leadership and mindset for entrepreneurs
✅ Funnels, systems, sales, and digital growth
✅ Real-world lessons from those in the trenches
Whether you’re growing a startup, running a service business, or leveling up your personal brand, this show will challenge your thinking and equip you with practical tools to stop guessing—and start scaling.
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Let’s build smarter, grow faster, and brand with purpose.
Links
Website
weareiconiq.com
IconiQ Entrepreneurs Podcast
IEP 81:Transform Your Marketing Strategy with Mind Mapping:
In this episode of Innovative Entrepreneurs, host Erica Bailey dives into the transformative power of mind mapping as a strategic tool for organizing and optimizing marketing campaigns. Learn how mind maps can elevate the user experience by visualizing the entire user journey, reduce errors, and create alignment within your team. Erica shares actionable insights on building a mind map as a funnel, emphasizing the “If this, then that” approach to streamline pathways and enhance results. Plus, don’t miss out on Erica’s free Marketing Funnel Blueprint, a valuable resource to help you turn these strategies into action.
Takeaways:
A mind map is more than a brainstorming tool—it’s a strategic funnel.
Well-organized campaigns deliver better results and stronger ROI.
Mind maps help you visualize the entire user journey for seamless experiences.
The "If this, then that" structure ensures intuitive user pathways and minimizes friction.
Mind maps foster team alignment, keeping everyone on the same page.
Visual organization helps prevent miscommunication and costly mistakes.
Adding detailed support improves the overall map's effectiveness.
Always review the map from the user’s perspective to ensure clarity and flow.
Transform your ideas into powerful campaigns with the right structure.
Chapters:
00:00 – Introduction to Mind Mapping for Entrepreneurs
05:17 – Building a Mind Map as a Funnel
10:49 – The Power of Mind Maps in Campaigns
Free Resource:
Ready to build your own campaign funnel? Download Erica Bailey’s free Marketing Funnel Blueprint at cwgdigital.com/free-marketing-funnel-blueprint and start creating campaigns that convert!
Hashtags:
#MindMapping #UserJourney #CampaignFunnel #MarketingStrategy #BusinessGrowth #UserExperience #TeamAlignment #MarketingBlueprint #EntrepreneurialTools #CampaignOrganization