Innovative Entrepreneurs Podcast

IEP 76: The Art of Differentiation with Barry LaBov

• Erica L. Bailey • Episode 76

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In this episode, I’m excited to sit down with Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year and the creative force behind LABOV Marketing Communications and Training. Barry has spent years helping brands discover what makes them truly unique, guiding them to stand out in highly competitive markets. His upcoming book, The Power of Differentiation, is set to inspire millions by showing how companies can win hearts, minds, and market share through effective branding.


Barry’s journey began with his passion for creativity, which he nurtured during his days as a musician. He has since transformed that artistic energy into building an agency that helps businesses thrive through strategic differentiation.


In this episode, you will learn:

  • How Barry first started LABOV Marketing Communications and Training, and what inspired him to become an entrepreneur.
  • Barry’s “secret sauce” for helping brands find their unique strengths and stand out from the competition.
  • Key elements that make a brand unforgettable in today’s crowded marketplace.
  • Real-world success stories of companies that have mastered the art of differentiation.
  • Common mistakes brands make when trying to define themselves—and how to avoid them.
  • Golden advice for aspiring entrepreneurs on how to create a lasting impact and build a brand that resonates.


Barry also shares his thoughts on who inspires him most in the world of innovation and entrepreneurship.


Don’t miss this insightful conversation with Barry LaBov! Whether you’re an entrepreneur looking to differentiate your business or a brand leader trying to refine your strategy, Barry’s wisdom will inspire you to think differently. Be sure to subscribe to the Innovative Entrepreneurs Podcast for more incredible stories and actionable advice from industry leaders.


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