IEP 60: Why Start a Podcast for Your Brand?

Today we're diving deep into the world of podcasting. Ever wondered if you should start a podcast? What's the point? Well, I’m here to explain it all. 

In this Episode, You will…:

• Discover why brands like Slack, Shopify, and GE are jumping into the podcasting game and how it’s becoming a vital part of their marketing strategy.
• Learn about the rise of podcasting among e-commerce brands and retailers, and why it’s such a powerful tool for engaging your audience.
• Find out how podcast listeners are among the most engaged audiences, often tuning in during activities where other media can’t reach them, like driving or working out.
• Understand why authenticity is crucial in today’s digital world and how podcasts offer a unique platform to create genuine connections with your audience.
• Learn how your podcast can act as a lighthouse in a sea of brands, helping you stand out by focusing on niche topics, sharing expert insights, or simply being entertaining.

Whether you love podcasts or are just starting to explore the idea, if your audience is there, you should be too. If your competition isn’t already podcasting, it’s time to get started. Remember, it’s not just about creating a podcast; it’s about creating one that stands out, engages authentically, and connects deeply with your listeners.

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