IEP 49: The Secrets of Family Freeze Dry’s Success with Lexi Atkin

Today, I’m excited to have Lexi Atkin as my guest. She is the owner and co-founder of Family Freeze Dry, a company that produces high-quality freeze-dried food products that are healthy, delicious, and long-lasting. Lexi started her business with her husband in 2020. Since then, they have grown their business to over $1 million in annual revenue.

Lexi shares her story of how Family Freeze Dry started, what challenges she faced along the way, and what lessons she learned from her entrepreneurial journey. 

She also reveals her secrets to overcoming imposter syndrome, limiting beliefs, and mindset blocks that can hold back aspiring entrepreneurs. Lexi also talks about the importance of networking, hiring, and enjoying the journey of building a business.

In this episode, you will learn:

• How Lexi discovered her passion for food science and freeze-drying technology
• How Lexi and her husband validated their product idea and found their first customers
• How Lexi and her husband bootstrapped their business and scaled it to a million-dollar level
• How Lexi deals with imposter syndrome, limiting beliefs, and mindset challenges as an entrepreneur
• How Lexi leverages networking and referrals to grow their brand and customer base
• Who is the most innovative entrepreneur that influences Lexi and why

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Resources:

• Robin Hood Studios: https://www.rhsvideos.com/ 
• Family Freeze Dry Instagram: @familyfreezedry
• Family Freeze Dry Facebook: https://www.facebook.com/familyfreezedry?mibextid=LQQJ4d 
• Lexi’s email: lexi@familyfreezedry.com