IconiQ Entrepreneurs Podcast
🚀 Welcome to Iconiq Entrepreneurs — Where Strategy Meets Impact
Hosted by Erica Bailey, founder of IconiQ Consulting, the Iconiq Entrepreneurs Podcast is your weekly dose of bold insights, real conversations, and no-fluff strategies from the minds behind today’s most disruptive brands.
🎙 Every episode features innovative founders, thought leaders, & marketing experts who are building businesses that actually work—not just look good on paper.
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✅ Smart, scalable marketing strategies
✅ Brand alignment and positioning
✅ Leadership and mindset for entrepreneurs
✅ Funnels, systems, sales, and digital growth
✅ Real-world lessons from those in the trenches
Whether you’re growing a startup, running a service business, or leveling up your personal brand, this show will challenge your thinking and equip you with practical tools to stop guessing—and start scaling.
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Links
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IconiQ Entrepreneurs Podcast
IEP 49: The Secrets of Family Freeze Dry’s Success with Lexi Atkin
Today, I’m excited to have Lexi Atkin as my guest. She is the owner and co-founder of Family Freeze Dry, a company that produces high-quality freeze-dried food products that are healthy, delicious, and long-lasting. Lexi started her business with her husband in 2020. Since then, they have grown their business to over $1 million in annual revenue.
Lexi shares her story of how Family Freeze Dry started, what challenges she faced along the way, and what lessons she learned from her entrepreneurial journey.
She also reveals her secrets to overcoming imposter syndrome, limiting beliefs, and mindset blocks that can hold back aspiring entrepreneurs. Lexi also talks about the importance of networking, hiring, and enjoying the journey of building a business.
In this episode, you will learn:
- How Lexi discovered her passion for food science and freeze-drying technology
- How Lexi and her husband validated their product idea and found their first customers
- How Lexi and her husband bootstrapped their business and scaled it to a million-dollar level
- How Lexi deals with imposter syndrome, limiting beliefs, and mindset challenges as an entrepreneur
- How Lexi leverages networking and referrals to grow their brand and customer base
- Who is the most innovative entrepreneur that influences Lexi and why
If you enjoyed this episode, please subscribe to the Innovative Entrepreneurs Podcast on your favorite podcast app and leave a rating and a review. This helps more people discover the show and learn from the amazing guests. Thank you for your support!
Resources:
- Robin Hood Studios: https://www.rhsvideos.com/
- Family Freeze Dry Instagram: @familyfreezedry
- Family Freeze Dry Facebook: https://www.facebook.com/familyfreezedry?mibextid=LQQJ4d
- Lexi’s email: lexi@familyfreezedry.com