Innovative Entrepreneurs Podcast
Do you have a passion for innovation and entrepreneurship? Do you want to learn from the best minds in the business world? If so, this podcast is for you!Innovative Entrepreneurs is a podcast that features interviews with successful entrepreneurs who have created innovative products, services, or solutions that solve real problems and make a positive impact. You’ll hear their stories, insights, and advice on how to start, grow, and scale your own ventures.Hosted by Erica Bailey, President & CEO of CWG Marketing Studio, this podcast will inspire you to think big and act bold. Whether you’re an aspiring entrepreneur, a seasoned professional, or just curious about the world of innovation, you’ll find something valuable in every episode.Subscribe to Innovative Entrepreneurs today and get ready to be inspired!
Innovative Entrepreneurs Podcast
IEP 41: Crafting Authentic, Engaging Content: My conversation with Spencer Reich
In today’s episode of the Innovative Entrepreneurs Podcast, Spencer Reich and I talk about authenticity in content marketing and how to create engaging and relatable content for your audience.
We share their personal stories, tips, and examples of successful branded content. We also discuss the different types of buyers, the role of emotions in purchasing decisions, and the importance of vulnerability and kindness in business.
In this episode, we discussed….
- What authenticity means in content marketing and why it matters
- How to show vulnerability and behind-the-scenes content as a business
- Content preferences and humor in ads
- Red Bull’s memorable slogan and short-form content
- Marketing strategies and consumer psychology
- The two types of buyers: amiable or expressive and analytical
- The balance between polished branded content and user-generated content
- Authenticity and kindness in business and personal branding
- Gary Vee as an inspiration for content creators
- Building a business by being authentic and vulnerable
- Creating authentic content for businesses using iPhones
- Erica Bailey’s advice on content marketing and authenticity
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Thank you for tuning in, and stay inspired to think big and act boldly! Until our next episode, keep innovating.
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